KeepsakeKeepsake vs GoodTrust
GoodTrust is an estate-planning service that happens to include storage: wills, trusts, directives, and a plan for your online accounts after you die. Keepsake is a vault that happens to include a legacy plan. Which noun matters more to you decides this one.
Should I use Keepsake or GoodTrust?
GoodTrust is an estate-planning service — wills, trusts, directives and digital-legacy planning for online accounts — with an Estate+ bundle around $149 for the first year and about $39/year after, covering up to five family members. Keepsake is a document vault from £19/year that encrypts on your device, reads and files documents offline, and warns you before anything expires. Use GoodTrust to create the estate documents; use Keepsake to hold them where nobody else can read them.
| Keepsake | GoodTrust | |
|---|---|---|
| What it is | Zero-knowledge document vault | Estate planning and digital legacy service |
| Creates legal documents | No | Yes — wills, trusts, directives |
| Where documents live | Your devices + your own cloud | GoodTrust's cloud |
| Can the vendor read them? | Never — encrypted on your device | Yes, server-side |
| Online-account legacy | No | Yes — a core feature |
| OCR / reads your documents | Yes, on-device | No |
| Expiry alerts & renewals | Yes — 30/7/lapsed, calendar feed | No |
| Daily use | Designed for it | Visit once or twice a year |
| Price | Free / £19 yr Premium / £29 Family / £79 Teams | About $149 first year, ~$39/year after (up to 5 members) |
| If the company shuts down | Everything keeps working | Plan and storage go with it |
Keepsake prices are in pounds sterling (£); GoodTrust's are its own published list prices, quoted in their original currency and unconverted.
When GoodTrust is the better choice
- You have no will. That is a bigger problem than where your PDFs live, and GoodTrust will walk you through fixing it.
- You care about what happens to online accounts, photos and social profiles after death — genuinely their speciality, and not something Keepsake addresses.
- You want a single yearly service that produces documents rather than one that stores them.
When Keepsake is the better choice
- Once the will exists, it has to live somewhere. A vault that the vendor can read is a strange place to put the document that says who gets everything.
- Everyday paperwork — passports, visas, insurance, tenancy, vehicle papers — is what actually expires and costs money when missed. That is Keepsake's whole job.
- Your heirs' access does not depend on a company still trading: the Legacy Kit is a printed share plus a published format.
Questions
Can Keepsake replace an estate planner?
No. Keepsake stores and proves; it does not draft. What it adds after drafting is the Document Notary — a hash anchored to a public timestamp, so the version your executor holds can be shown to be the version that existed on that date.
Does Keepsake do anything about my online accounts?
Only indirectly: an account inventory kept as a document in the vault, released through the Legacy Kit. GoodTrust's account-by-account digital legacy work is more developed, and we would rather say so than pretend otherwise.
Is £19 really comparable to $149?
They are not the same purchase, which is the honest answer. GoodTrust's first-year price buys drafted legal documents. Keepsake's buys custody, intelligence and alerts, every year, for every document you own.
The honest verdict
These two barely overlap, and anyone telling you to choose is selling something. GoodTrust makes the documents; Keepsake keeps them, reads them, files them and warns you about them, without ever being able to open them itself. The sensible order is: draft the will wherever you like — then put it, and everything else, somewhere no company can read.